MOONAOQ
HYUNSUNG MOON
A contemporary artist in true form,
this designer infuses his collections
with traditional elements of the hanbok.
He seamlessly fuses tradition with
modernity while pioneering Korean
culture into the global fashion market.



HONG LEE
Currently crafting one-of-a-kind
performance pieces for some
of the leading figures in K-pop.
Central Saint Martin’s graduate
Hong Lee challenges audiences
to redefine their concepts of time, space,
and color through her namesake brand.

JEONGHYEON
PARK
This young designer’s debut collection
made international headlines due to his
unique approach to texture, combining
feathers, patchwork, and military colors.
He finds harmony between contrasting
elements, thus challenging style and
aesthetic in fashion design.


New Fashion Editorial & Campaign
F/W Seoul Fashion Week 2025
1 Sept 2025 - 7 Sept 2025

CLIENTS AND PUBLICATIONS:
Styling & Creative Direction / by Stanis Lav & Partners:
Rick Owens, AALTO, Stone Island, British Vogue, ELLE, MMSCENE, L’Officiel, Dice Kayek, Puente Romano Marbella
Nicole Kidman, Taylor Swift, Aubrey Plaza, Miranda Kerr, Lupita Nyong’o, Emily Blunt, Olivia Munn, Y/Project
Issey Miyake, Zuhair Murad, ODDA Magazine, Hotel Amare Marbella, El Fuerte Marbella, BenQ
Art Direction & Cinema Projects / by Antonio Zuiani & Partners:
Qatar Auto Museum, VCU Qatar, La Triennale di Milano, Turin MAUTO Museum,
Woodskine, Abyssi Cometic Italy, MotoElastico Studio Seoul & Qatar, Nuova Accademia di Belle Arti Milano,
RossiBianchi Lighting Studio, Collio BRDA Classic Italy, Marbella Beach Brand, Dimuro Studio,
Somus investments partners SL, Living Bytes Kundenbindungs, TAMTAM School Milano, Casanis Group,
Homies Marbella, Kreoidea Studio, Woodskine, Supreme Golden Club, Eris Black
